App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Graphic Design: Top Tips for Successful Self-Branding

Your company’s name, the logo design, the company’s slogan and the specific colours that your business uses are all elements that contribute towards self-branding. If each of these elements is unique and appealing, it has better chances of remaining in the customers’ mind. Read this article to find very valuable tips for effective self-branding:

1. Identify yourself

The first most important thing to do is to inform clients about who you are and what you do. To achieve this, you will need to communicate information about your products and services and your company’s qualities in a way that you stand out. Clients want to believe that you will provide service on time.

2. Your location

Clients sometimes want to know where the company is located before they choose their service or product. If your client wants to know what area you are located in, don’t act as if you are based in a specific country or city just to gain business.

3. Describe your origins

Provide a brief background about your company, how it began and when, how you expanded and any other relevant information that communicates how much effort has gone into establishing your organization. Clients believe in roots and if they believe that you work hard, they will value you more.

4. Ask for opinions

When faced with branding decisions, consult other stakeholders, including your staff members, friends and professional consultants. Since you look at your business from within, you might not be objective in many arenas. Others might provide an outside view that is likely be more objective. Consult others, but ultimately, make your own choices.

5. Always be consistent

An important element in self-branding is consistency in your practices and policies. Your brand colours, tag line and logo are your identification points and customers recognise you with the help of these elements. So always stay consistent.

6. Using positive adjectives is important

Use positive words while you introduce your organization to the world. When you communicate positive adjectives with your company’s name, clients will associate these qualities with your business.

7. Stereotyping

Assign a specific label for your company so others can recognize you very easily and quickly. If you are a freelance graphic designer, use the same name and avatar on all platforms. Being unique, original and conspicuous will make you easily recognisable.

8. Find suitable resources

Research other leading brand names in your industry and look for their slogans, logos and other branding material. Choose the ones that inspire you and make a list. Visit this list whenever you need references.

9. Conceptualize

After you have compiled your list of resources and references, you now need to conceptualise and find the right characteristics for your identity. Keep reducing the options until you can finalise the one best option.

These tips will surely help you in your company branding but for a more professional and thourough approach, it is alway wise to consult with a branding company or graphic design company.

Better Branding Builds Business Success

You have developed and created a fantastic business. Many hours have gone into assembling the best products and/or services out on the market today. There is no doubt you gave much thought and contemplation as to the name you have given your business. All is in place and you are beginning your marketing efforts to grow your business. If you are overlooking the need for proper branding by an experienced branding company, then you will be at the airport when your ship comes in, or at the dock when your plan lands!

The best place to start with branding efforts is with a competent branding company. A branding company will employ the best graphic designers in Melbourne to begin giving a face to your business. If you do not think branding is important, ask yourself a few questions. Why does Microsoft have the cloud? Would the Android line of products be as recognizable by name only without the Android robot? Apple has the apple logo for some reason correct? The list could go on and on. Branding is much more than a name.

You want your business to be recognized instantly by both name and logo. Unless you are a creative graphic designer yourself, you owe it to yourself to seek out the best graphic designers to develop your logo. The advantages of working with professionals are many. A good branding company will listen to your ideas. They will become deeply familiar with your products and services. Forward vision is very important because branding is not about where you are right now with your business. Branding is about where you are going in the future. Your brand needs to capture your essence, your vitality, and your ability to deliver what you promise.

Branding goes far beyond the initial creation of the perfect logo by one of the great graphic designers Melbourne has to offer. Getting your brand out in front of as many people as possible will be the next step. You will want to develop strong advertising campaigns that will keep your brand in front of potential customers. The appearance of your website will be every bit as important as the appearance of your storefront or place of business. Anything amateurish or unprofessional on your website can be the kiss of a swift internet death. Do not underestimate the reach your professionally developed website can have. You may just go national or international as fast as you can go local.

Proper branding entails placing your advertisements in areas that will get you the results that you are looking for. Those results are buying customers. It doesn’t make any difference if 100,000 people see your advertising and brand if you do not make any sales. Graphic designers are experts in developing creative advertising. You may be great at making the product you provide or services you render, but advertising and branding is usually not the strongest suite of any business owner. Do the right thing. Hire the professionals.