Graphic Design: Top Tips for Successful Self-Branding

Your company’s name, the logo design, the company’s slogan and the specific colours that your business uses are all elements that contribute towards self-branding. If each of these elements is unique and appealing, it has better chances of remaining in the customers’ mind. Read this article to find very valuable tips for effective self-branding:

1. Identify yourself

The first most important thing to do is to inform clients about who you are and what you do. To achieve this, you will need to communicate information about your products and services and your company’s qualities in a way that you stand out. Clients want to believe that you will provide service on time.

2. Your location

Clients sometimes want to know where the company is located before they choose their service or product. If your client wants to know what area you are located in, don’t act as if you are based in a specific country or city just to gain business.

3. Describe your origins

Provide a brief background about your company, how it began and when, how you expanded and any other relevant information that communicates how much effort has gone into establishing your organization. Clients believe in roots and if they believe that you work hard, they will value you more.

4. Ask for opinions

When faced with branding decisions, consult other stakeholders, including your staff members, friends and professional consultants. Since you look at your business from within, you might not be objective in many arenas. Others might provide an outside view that is likely be more objective. Consult others, but ultimately, make your own choices.

5. Always be consistent

An important element in self-branding is consistency in your practices and policies. Your brand colours, tag line and logo are your identification points and customers recognise you with the help of these elements. So always stay consistent.

6. Using positive adjectives is important

Use positive words while you introduce your organization to the world. When you communicate positive adjectives with your company’s name, clients will associate these qualities with your business.

7. Stereotyping

Assign a specific label for your company so others can recognize you very easily and quickly. If you are a freelance graphic designer, use the same name and avatar on all platforms. Being unique, original and conspicuous will make you easily recognisable.

8. Find suitable resources

Research other leading brand names in your industry and look for their slogans, logos and other branding material. Choose the ones that inspire you and make a list. Visit this list whenever you need references.

9. Conceptualize

After you have compiled your list of resources and references, you now need to conceptualise and find the right characteristics for your identity. Keep reducing the options until you can finalise the one best option.

These tips will surely help you in your company branding but for a more professional and thourough approach, it is alway wise to consult with a branding company or graphic design company.

Branding Corporate Brand Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):

1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You’re too late Mr. Ford! Telling us that you’re behind is like leaving the barn door open…we know it.

2. Ford is making new investments in R & D: Wow, Ford, you’re blazing a new trail…By the time you catch up to BMW, Audi, Mercedes, Lexus, Toyota, Honda they’ll be out with their futuristic space age models that fly which will again put you 20 years behind. Face it Ford, we don’t buy your cars because of R & D. We use to buy your cars because they were American made and RELIABLE. Now they’re made everywhere and they are not RELIABLE (hmmm, am I hinting at the correct positioning Bill?). Since you can’t have the luxury, sports car markets why don’t you make your cars more RELIABLE.

3. Hybrids: Here’s what I think of Hybrids: It’s like when you go to a vending machine and look at the choices. You can pay an extra quarter and get some trendy healthy tastes bad power bar or you can reach in and grab old comfortable Snickers. Since we’ve branded a national vending company we already know the answer. Here it is; People say they want to eat healthy and they scream for it but when it comes time to buy they buy unhealthy. Same will apply to Hybrids (see Diesel cars).

4. Working with Volvo to find new safety innovations: Man oh man, why is it that company’s think they have to be everything to everyone. People who buy a Volvo buy it for the safety and for nothing else. What a great brand identity and brand image Volvo has. Kudos to Volvo for doing it right. But Ford, are people buying Ford’s for the safety aspect? I think not. Why is it anyone buys a Ford? That’s your secret weapon. Draw your line in the sand and then build your new Branding!

5. Retake the US roadways and as always innovation is leading the way: This coming from the worst innovative carmaker in the world. Here’s what Americans want from Ford. A good, RELIABLE car made in good old USA. Stop trying to be everything to everyone and your re-Branding will pay big dividends (wink, wink).

I wish Bill Ford would call me. I’ll set him straight lickedy split.

What do you think world? Let us know.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.

Finding a Local Branding Company

Within the UK there are hundreds, thousands of branding companies.

The problem that is faced is that there are so many branding companies around, that it is almost impossible to find one that would be good to work with. Most of us would like to work with a local agency, as the personal contact is important and the agency will naturally be more responsive to a local client rather that one that is the other end of the country.

Of course finding a local marketing company to work with that has experience in a certain industry sector can be difficult also – as so many marketing agencies now specialise in certain industry sectors. This occurs because the agency works with a client, they do a good job and are recommended to the clients friends (within the same industry)and this then leads to the agency having 80% or so clients in one industry.

Industry experience is important – as it helps in the understanding of services and products. It is difficult to market a product or service that is a mystery and thus having a knowledge or background in a certain market is important if not essential in getting the marketing under way. There will also be less of a lag at the start of the marketing exercise before results are seen – hitting the ground running so to speak.

There is a service that can help in getting advise and quotes from local branding companies; to help compare costs and get valuable advise before anything is signed. This will save both time and also hassle in calling round agencies to get quotes, trying to get responses and talking tot the right person – but also in potentially getting the best deal.

Marketing Quotes is a free service to UK companies to help UK business get quotes from local marketing companies.

Get quotes for branding is a service provided by Marketing Quotes in order to help UK businesses to get quotes from local branding companies.