Graphic Design: Top Tips for Successful Self-Branding

Your company’s name, the logo design, the company’s slogan and the specific colours that your business uses are all elements that contribute towards self-branding. If each of these elements is unique and appealing, it has better chances of remaining in the customers’ mind. Read this article to find very valuable tips for effective self-branding:

1. Identify yourself

The first most important thing to do is to inform clients about who you are and what you do. To achieve this, you will need to communicate information about your products and services and your company’s qualities in a way that you stand out. Clients want to believe that you will provide service on time.

2. Your location

Clients sometimes want to know where the company is located before they choose their service or product. If your client wants to know what area you are located in, don’t act as if you are based in a specific country or city just to gain business.

3. Describe your origins

Provide a brief background about your company, how it began and when, how you expanded and any other relevant information that communicates how much effort has gone into establishing your organization. Clients believe in roots and if they believe that you work hard, they will value you more.

4. Ask for opinions

When faced with branding decisions, consult other stakeholders, including your staff members, friends and professional consultants. Since you look at your business from within, you might not be objective in many arenas. Others might provide an outside view that is likely be more objective. Consult others, but ultimately, make your own choices.

5. Always be consistent

An important element in self-branding is consistency in your practices and policies. Your brand colours, tag line and logo are your identification points and customers recognise you with the help of these elements. So always stay consistent.

6. Using positive adjectives is important

Use positive words while you introduce your organization to the world. When you communicate positive adjectives with your company’s name, clients will associate these qualities with your business.

7. Stereotyping

Assign a specific label for your company so others can recognize you very easily and quickly. If you are a freelance graphic designer, use the same name and avatar on all platforms. Being unique, original and conspicuous will make you easily recognisable.

8. Find suitable resources

Research other leading brand names in your industry and look for their slogans, logos and other branding material. Choose the ones that inspire you and make a list. Visit this list whenever you need references.

9. Conceptualize

After you have compiled your list of resources and references, you now need to conceptualise and find the right characteristics for your identity. Keep reducing the options until you can finalise the one best option.

These tips will surely help you in your company branding but for a more professional and thourough approach, it is alway wise to consult with a branding company or graphic design company.

How Branding Benefits a Business

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.

Building a corporate brand identity is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.

A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline.

Take a look at the different ways of branding a business.

Remarkable Logo:

A logo is a visual symbolization of your company that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.

Well-designed Brochure:

A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.

Single page Ad-flyer:

The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. The flyer embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.

Professional Business card:

If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several branding companies that give you the perfect business card that look and feel great.

Stylish Letterhead:

A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A branding company can boost your corporate image among the clients.

Informative Catalog:

A catalog is used by several industries because of the extensive advantage it provides. An informative catalog benefits the customers with detailed description of the product, including product photographs, services and price details effectively. The catalog will be kept safe if it’s informative and printed with high quality. The catalog is a simple and effective marketing tool.

Conclusion:

A brand interacts with the customers in all aspects, whether a logo or brochure, it delivers the motive of a business. People get attracted by these brand images or messages and emotionally get in touch with a product or service. A company’s image is highlighted by its stationary designs which include logo, brochure, business card, letterhead, etc that creates a space for your company and identify your efforts in developing quality products. This corporate identity creates a revolution in your business by increasing the number of sales.

Branding Corporate Brand Company

Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here’s the brilliant re-positioning they came up with (and it pretty much includes everything):

1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You’re too late Mr. Ford! Telling us that you’re behind is like leaving the barn door open…we know it.

2. Ford is making new investments in R & D: Wow, Ford, you’re blazing a new trail…By the time you catch up to BMW, Audi, Mercedes, Lexus, Toyota, Honda they’ll be out with their futuristic space age models that fly which will again put you 20 years behind. Face it Ford, we don’t buy your cars because of R & D. We use to buy your cars because they were American made and RELIABLE. Now they’re made everywhere and they are not RELIABLE (hmmm, am I hinting at the correct positioning Bill?). Since you can’t have the luxury, sports car markets why don’t you make your cars more RELIABLE.

3. Hybrids: Here’s what I think of Hybrids: It’s like when you go to a vending machine and look at the choices. You can pay an extra quarter and get some trendy healthy tastes bad power bar or you can reach in and grab old comfortable Snickers. Since we’ve branded a national vending company we already know the answer. Here it is; People say they want to eat healthy and they scream for it but when it comes time to buy they buy unhealthy. Same will apply to Hybrids (see Diesel cars).

4. Working with Volvo to find new safety innovations: Man oh man, why is it that company’s think they have to be everything to everyone. People who buy a Volvo buy it for the safety and for nothing else. What a great brand identity and brand image Volvo has. Kudos to Volvo for doing it right. But Ford, are people buying Ford’s for the safety aspect? I think not. Why is it anyone buys a Ford? That’s your secret weapon. Draw your line in the sand and then build your new Branding!

5. Retake the US roadways and as always innovation is leading the way: This coming from the worst innovative carmaker in the world. Here’s what Americans want from Ford. A good, RELIABLE car made in good old USA. Stop trying to be everything to everyone and your re-Branding will pay big dividends (wink, wink).

I wish Bill Ford would call me. I’ll set him straight lickedy split.

What do you think world? Let us know.

Scott White is President of Brand Identity Guru a leading Corporate Branding and Branding Research firm in Boston, MA.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Franklin Sports and many others, including numerous emerging growth companies.

Finding a Local Branding Company

Within the UK there are hundreds, thousands of branding companies.

The problem that is faced is that there are so many branding companies around, that it is almost impossible to find one that would be good to work with. Most of us would like to work with a local agency, as the personal contact is important and the agency will naturally be more responsive to a local client rather that one that is the other end of the country.

Of course finding a local marketing company to work with that has experience in a certain industry sector can be difficult also – as so many marketing agencies now specialise in certain industry sectors. This occurs because the agency works with a client, they do a good job and are recommended to the clients friends (within the same industry)and this then leads to the agency having 80% or so clients in one industry.

Industry experience is important – as it helps in the understanding of services and products. It is difficult to market a product or service that is a mystery and thus having a knowledge or background in a certain market is important if not essential in getting the marketing under way. There will also be less of a lag at the start of the marketing exercise before results are seen – hitting the ground running so to speak.

There is a service that can help in getting advise and quotes from local branding companies; to help compare costs and get valuable advise before anything is signed. This will save both time and also hassle in calling round agencies to get quotes, trying to get responses and talking tot the right person – but also in potentially getting the best deal.

Marketing Quotes is a free service to UK companies to help UK business get quotes from local marketing companies.

Get quotes for branding is a service provided by Marketing Quotes in order to help UK businesses to get quotes from local branding companies.

Better Branding Builds Business Success

You have developed and created a fantastic business. Many hours have gone into assembling the best products and/or services out on the market today. There is no doubt you gave much thought and contemplation as to the name you have given your business. All is in place and you are beginning your marketing efforts to grow your business. If you are overlooking the need for proper branding by an experienced branding company, then you will be at the airport when your ship comes in, or at the dock when your plan lands!

The best place to start with branding efforts is with a competent branding company. A branding company will employ the best graphic designers in Melbourne to begin giving a face to your business. If you do not think branding is important, ask yourself a few questions. Why does Microsoft have the cloud? Would the Android line of products be as recognizable by name only without the Android robot? Apple has the apple logo for some reason correct? The list could go on and on. Branding is much more than a name.

You want your business to be recognized instantly by both name and logo. Unless you are a creative graphic designer yourself, you owe it to yourself to seek out the best graphic designers to develop your logo. The advantages of working with professionals are many. A good branding company will listen to your ideas. They will become deeply familiar with your products and services. Forward vision is very important because branding is not about where you are right now with your business. Branding is about where you are going in the future. Your brand needs to capture your essence, your vitality, and your ability to deliver what you promise.

Branding goes far beyond the initial creation of the perfect logo by one of the great graphic designers Melbourne has to offer. Getting your brand out in front of as many people as possible will be the next step. You will want to develop strong advertising campaigns that will keep your brand in front of potential customers. The appearance of your website will be every bit as important as the appearance of your storefront or place of business. Anything amateurish or unprofessional on your website can be the kiss of a swift internet death. Do not underestimate the reach your professionally developed website can have. You may just go national or international as fast as you can go local.

Proper branding entails placing your advertisements in areas that will get you the results that you are looking for. Those results are buying customers. It doesn’t make any difference if 100,000 people see your advertising and brand if you do not make any sales. Graphic designers are experts in developing creative advertising. You may be great at making the product you provide or services you render, but advertising and branding is usually not the strongest suite of any business owner. Do the right thing. Hire the professionals.

App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Real Ways To Make Money From Home For Free

In today’s tough economy, more and more people are looking for a way to make a few extra bucks. The problem is that many of the things they stumble upon are often scams.

When someone comes across a few scams, their level of confidence often goes into the toilet. They feel that every opportunity is a scam because so many of them have turned out to be. So, if you have been scammed, please know that you are not alone and it is not your fault. Now, if you are looking for real ways to make money from home for free, you are in the right place at the right time. I know you may have heard that before. I really mean it though. I have been involved in making money online for many years. I have done everything from typing to working as a virtual assistant to making phone calls to building my own websites. Trust me, you can make a living online doing what you love to do.

The problem as I see it is that no one has taken you by the hand and shown you the roadmap of real ways to make money from home for free. I know because I have looked for that magic bullet myself to no avail. However, I have put together a few roadmaps in my day and I know that there are places when you can do just that, make money from home. Yes, you can do it for free sometimes. Often it could cost you just a small amount of money. For example, to host your own website or online business you may have to pay for a domain name and hosting. This cost is around $15 a month or so. I would say that it is well worth an investment of fifteen dollars a month, $180 a year to have your own business online.

I know you want to find real ways to make money from home for free and they are around for sure. You may also want to look into your own website at a point too. Why? Simple… because it is the one thing you have control over. For example, a few years ago people put their stock in a site called Squidoo. This site was amazing and peopleused it and built un incomes around it. One day the owner did away with it. It was taken over by what is now called hub pages. The problem is that HubPages works differently than Squidoo. So everyone who put their eggs in that basket got them all cracked when the website shut down.

If you want real ways to make money from home for free, we can help you with that. Just do some tasks included in one of our guides and at some point, start your own website. Trust us on this one. We have been around the block a few times and want to save you the headache of trial and error and being scammed. We don’t want to promote items that are going to sell for a few days and not make you any money or help you learn new skills. We understand the need for everyday people like you and me to be able to support our family with money we make online. What would an extra one hundred dollars a day do for you? I know, it could certainly help. Let’s go even lower, what if you only make $50 or $100 a week online? So what right? Money is money. If you can find real ways to make money from home for free, that would be amazing. Don’t you think? We do.